The Tata group is talks to buy over 80% in BigBasket for approx $1.3 billion,India’s largest online grocer at around $1.6 billion, three people with direct knowledge of the development said.
After approx five months of negotiations, the Bigbasket and Tatas have agreed on the deal structure. According to the proposal, the Tata group is likely to buy 50-60% from existing investors, including Chinese retail giant Alibaba and a few other key investors, one of the three people said.
The Tata group will infuse fresh money into BigBasket by buying new shares of approx 20-30% of BigBasket, which will give Tata group approx 80% in BigBasket. The deal is likely to be announced in the next few weeks,".
Tata’s strategy appears to be to establish a beachhead in India’s e-commerce market amid a surge in online sales because of covid. For the founders of BigBasket, having Tata in control will give it the necessary firepower to take on Reliance Industries Ltd, which aims to shake up the e-commerce market with deep discounts just as it did in telecom.
“The main objective of the Tata group is to win a large market share in one shot. BigBasket can make that possible, and the deal will also help the Tata group in conceptualizing its proposed ‘Super App’ by adding a wide range of household items and grocery products from BigBasket,".
The (super-app) would offer services such as food and grocery, fashion, electronics, insurance, financial services, healthcare and bill payments, N. Chandrasekaran, chairman of Tata Sons, said at the company’s annual meeting this year.
A Tata group person declined to comment. Emails and text messages sent to BigBasket founder Hari Menon remained unanswered.
The Bengaluru-based online grocery firm gets around 300k orders daily, according to Forrester Research.
In the year 31st March, BigBasket reported a loss of ₹920 crore on sales of ₹5,200 crore. It was valued at $1.23 billion in March.
The valuation of BigBasket is to be higher now as online grocery business has grown significantly after March as customers prefer to shop online to avoid physical contact due to the fear of covid," adding that this is one of the reasons BigBasket is may fetch a higher valuation.
Vegetables and Fruits, which is used to be 16-18% of BigBasket’s sales in value terms before the lockdown, now its jumped to around 20-22%.
“We very clearly see the shift online," BigBasket founder Hari Menon said on 16 October. “We have acquired three times new customers by value, three times by the number of orders and 2.6 times by the number of members as compared to pre-covid
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